- HOLY is the soft drink revolution: With our powdered drinks HOLY Energy®, HOLY Hydration®, and HOLY Iced Tea®, you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
- Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
- From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €150M D2C revenue in DACH, FR, and the UK. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
- We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 150+ people aims high (Coca-Cola, we're coming for you!).
AI Marketing Operations Manager (m/f/d)
Berlin
Full-time
Permanent employee
About HOLY
About the Position
You're the operating system upgrade for HOLY's marketing org. Embedding across marketing departments, your job is to find where the function is losing time or quality—and fix it with the right combination of process, tooling, or automation the team owns after handoff. This is not a coordinator role or a tool-recommendation role: you scope it, build it, hand it off, and measure what changed. As HOLY scales into a true omnichannel brand, marketing operations becomes a critical competitive advantage—and you're the one building it.
Responsibilities:
Marketing Ops Diagnosis & Embedding
Rotate across HOLY's four marketing functions (growth marketing, CRM, creative, influencer marketing, brand and campaign management) until you understand exactly how each one runs in practice. Build a ranked diagnosis of where time or quality is leaking—then work the top of it systematically.
Operating Rhythms & Systems
Design and own the marketing operating rhythms: campaign brief intake, planning cadence, post-campaign review, and weekly performance reporting. Wherever these are missing or broken, you fix them—and ensure they stay fixed.
Tech Stack & Workflow Automation
Own the marketing tech and automation stack day-to-day. Decide what to standardize on, retire what isn't earning its keep, and ship automations on Claude Code, Trigger.dev, Hookdeck, and n8n—covering reporting flows, campaign QA, asset routing, lead handling, and lifecycle triggers.
Reporting & Business Impact
Build the marketing reporting leadership relies on every week. Partner with the BI Lead on the data infrastructure underneath. Frame every initiative in business terms: hours saved, cycle time, error rate, decisions enabled.
End-to-End Ownership & Handoff
Run every improvement from diagnosis to handoff. Scope it, build it, document it, train the team, and confirm they can run it without you in the room. Feed patterns back to the central AI team—you're closer to marketing's actual workflows than they are, and that signal shapes which tools we standardize on.
Responsibilities:
Marketing Ops Diagnosis & Embedding
Rotate across HOLY's four marketing functions (growth marketing, CRM, creative, influencer marketing, brand and campaign management) until you understand exactly how each one runs in practice. Build a ranked diagnosis of where time or quality is leaking—then work the top of it systematically.
Operating Rhythms & Systems
Design and own the marketing operating rhythms: campaign brief intake, planning cadence, post-campaign review, and weekly performance reporting. Wherever these are missing or broken, you fix them—and ensure they stay fixed.
Tech Stack & Workflow Automation
Own the marketing tech and automation stack day-to-day. Decide what to standardize on, retire what isn't earning its keep, and ship automations on Claude Code, Trigger.dev, Hookdeck, and n8n—covering reporting flows, campaign QA, asset routing, lead handling, and lifecycle triggers.
Reporting & Business Impact
Build the marketing reporting leadership relies on every week. Partner with the BI Lead on the data infrastructure underneath. Frame every initiative in business terms: hours saved, cycle time, error rate, decisions enabled.
End-to-End Ownership & Handoff
Run every improvement from diagnosis to handoff. Scope it, build it, document it, train the team, and confirm they can run it without you in the room. Feed patterns back to the central AI team—you're closer to marketing's actual workflows than they are, and that signal shapes which tools we standardize on.
About You
- Marketing operator at heart: You've worked in performance marketing, CRM, brand ops, or growth long enough to understand both the strategic levers and the day-to-day mess. You know what a campaign brief looks like when it works—and when it doesn't.
- Technical enough to build, not just spec: You ship workflows on n8n, Make, or Zapier today. You've dabbled in Claude Code or another agentic coding tool and want to go deeper.
- A sharp process designer: You can look at a workflow and immediately see where the seams are—and you're as comfortable redesigning a brief intake form as you are wiring up a reporting pipeline.
- A true solo operator: You set your own backlog, defend the ranking, and execute end-to-end without a PM in between or a developer to wait on.
- Business-impact obsessed: A broken CRM sequence has a cost. A 3-day campaign brief turnaround has a cost. A missing weekly dashboard has a cost. You can put a number on each one.
- Cross-functional by nature: You run a working session with a performance marketer in their language, then walk into a brand meeting and adapt without losing the thread.
Our Offering
In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:
- A successful and growing company: Join a company that has been growing profitable and quickly for the last 36+ months and have raised a series B, while many other e-commerce companies are struggling.
- Huge impact: Enjoy huge impact to shape HOLY’s internationalisation in a top market.
- Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
- Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over 2.5 million customers. Check out our reviews.io reviews or contact us for free samples.
- Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
- Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauerberg, flexible working hours, and much more.
- Competitive comp. + equity: Join us at a pivotal stage of hypergrowth. We offer a strong salary and meaningful equity—giving you the chance to share in our current success and benefit from the massive upside as we scale.
- How we support your growth: flexible hours, 28 vacation days, 30 work-from-abroad days, €1,500 learning budget, Urban Sports Club membership, public transport subsidy, and biannual 360° feedback tied to your compensation.
The Process
As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results.
- Intro Call: A 30-minute screening with Eric, our Talent Acquisition Manager. You’ll talk about HOLY, the role, your experience, and whether our expectations align.
- Hiring Manager Interview: You’ll meet Daniel, our Director of Shop, CRM & Data/AI to go deeper on your background, ambitions, and how you’d drive our growth in the Polish market.
- Case Study & On-Site Interview: You'll work through a real-world HOLY scenario—diagnosing the top issues, scoping the fix, and walking us through your handoff plan. We'll discuss it in person at our office, the HOLY Temple.
- Reference Calls: We connect with 1–2 former colleagues or managers who have worked closely with you, to better understand your working style and strengths from those who know you professionally.
- Founder Interview: A final conversation with one of our HOLY Founders to ensure strong cultural alignment—for both sides.
- Job Offer & Decision: If everything clicks, you'll receive an offer—and we're ready to embark on this journey together.
Any questions or concerns?
Any questions? Reach out to jobs@holy.com.
About us
HOLY Softdrinks GmbH
Saarbrücker Str. 37
10405, Berlin
Disclaimer
EN: Holy Softdrinks GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. If you have a specific need that requires assistant in the application process, please reach out to our People Team at jobs@holy.com.
DE: Holy Softdrinks GmbH ist ein Arbeitgeber, der Chancengleichheit fördert und sich dafür einsetzt, gleiche Beschäftigungsmöglichkeiten unabhängig von Herkunft, Hautfarbe, Abstammung, Religion, Geschlecht, Nationalität, sexueller Orientierung, Alter, Staatsbürgerschaft, Familienstand, Behinderung oder Geschlechtsidentität zu bieten. Wenn du spezielle Bedürfnisse hast, die Unterstützung im Bewerbungsprozess erfordern, wendest du dich bitte an unser People Team unter jobs@holy.com.
Saarbrücker Str. 37
10405, Berlin
Disclaimer
EN: Holy Softdrinks GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. If you have a specific need that requires assistant in the application process, please reach out to our People Team at jobs@holy.com.
DE: Holy Softdrinks GmbH ist ein Arbeitgeber, der Chancengleichheit fördert und sich dafür einsetzt, gleiche Beschäftigungsmöglichkeiten unabhängig von Herkunft, Hautfarbe, Abstammung, Religion, Geschlecht, Nationalität, sexueller Orientierung, Alter, Staatsbürgerschaft, Familienstand, Behinderung oder Geschlechtsidentität zu bieten. Wenn du spezielle Bedürfnisse hast, die Unterstützung im Bewerbungsprozess erfordern, wendest du dich bitte an unser People Team unter jobs@holy.com.